AD Asan Digital 10 questions · about 5 minutes
Before we talk

Tell me what's actually going on.

Most "I need help with technology" conversations are really three different conversations — you want something built, you want to learn to build it yourself, or you're still deciding whether it's worth doing at all.

These questions tell me which one we're having, so we spend our call on your problem instead of me interviewing you. Short answers are fine.

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Question 1 of 10

First, who are you?

So I know where to send the follow-up.

Question 2 of 10

What are you trying to build or fix?

Describe it the way you'd explain it to a friend over coffee. No jargon needed — I'd rather have the messy version than a polished one.

Question 3 of 10

What is this costing you today?

Give me the best number you have — hours a week, orders lost, people tied up, dollars. A rough estimate beats a careful "it's frustrating." If there's no number, tell me who feels it and how often.

Question 4 of 10

What does it have to work with?

The systems it can't ignore. This is usually where the real work hides — not in the thing you're building, but in what it has to talk to.

Question 5 of 10

What kind of help do you expect to need?

There's no wrong answer — it just changes what I'd recommend entirely.

Question 6 of 10

When does this need to exist?

Question 7 of 10

What could you approve to get started?

How I work: a focused block of my time to get the thing built and you running it — usually around ten hours — then light ongoing help if you want it. I'm asking now so I don't design something priced for someone else. "Nothing yet" is a real answer.

Question 8 of 10

Who decides whether this moves forward?

Not a trick question — it just tells me who else needs to be convinced, and whether that should happen on our call or after it.

Question 9 of 10

What would have to be true to call this solved?

Finish the sentence: "This worked if, six months from now, I can ______ that I can't do today." Name who needs it and roughly how often, if you can.

Question 10 of 10

What's the one thing you'd be annoyed we didn't get to?

The question you actually want answered on the call. This sets the agenda — I'll come prepared for it.

Got it.

Your answers are with me. I read every one of these myself — no assistant, no funnel.

What happens next

  1. I read it and come back with times. Usually within a day.
  2. The call starts on your problem, not on my background. That's the entire reason for these questions.
  3. You get a straight answer — including "don't build this," if that's the honest one.
See what we build